Photograph courtesy of Seasons 52
As evidenced by the data, current customers are loyal fans of Cheddar's Scratch Kitchen. But Cheddar’s executives are realizing the need to get the word out about the concept, so they’re tinkering with their marketing approach to boost sales and traffic. The chain boasts the highest guest frequency of any Darden Restaurants brand.
| Varied menu | Service & Hospitality | Unit Appearance & Ambiance | Food & Beverage | Convenience & Takeout | Value | Overall Score |
|---|---|---|---|---|---|---|
| Seasons 52 | 65.5% | 61.2% | 59.0% | 53.3% | 45.7% | 57.7% |
| Cheddar's Scratch Kitchen | 62.2% | 56.5% | 56.4% | 53.0% | 49.1% | 55.6% |
| Yard House | 60.7% | 55.3% | 54.1% | 52.5% | 42.4% | 53.2% |
Source: Technomic Ignite consumer data; scores represent the percentage of respondents who strongly agree with the statements, on a scale of 1 to 5.
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