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virtual kitchen

Marketing

For Top 500 family-dining chains, it's back to the future

 By Peter Romeo on Jun. 04, 2024

The segment's old guard is striving to amp up its traditional strength of providing value, but with more relevant and higher-quality menu options.

Operations

Hitting resistance elsewhere, ghost kitchens and virtual concepts find a happy home in family dining

By Peter Romeo on Apr. 24, 2024

Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.

Technology

Virtual brands are getting a little physical

By Joe Guszkowski on Apr. 23, 2024

Once reserved for the internet only, virtual brands are making their way onto in-restaurant menus and even their own brick-and-mortars, and seeing good results.

Financing

Podcast transcript: Virtual Dining Brands co-founder Robbie Earl

By Jonathan Maze on Apr. 19, 2024

A Deeper Dive: What is the future of digital-only concepts? Earl discusses their work to ensure quality and why focusing on restaurant delivery works.

Technology

IHOP adds more virtual brands from Virtual Dining Concepts

By Joe Guszkowski on Apr. 17, 2024

The family-dining chain is putting NASCAR- and MLB-themed delivery brands in hundreds of locations for the first time and expanding Pardon My Cheesesteak.

Financing

A look at the future of virtual restaurant brands

By Jonathan Maze on Apr. 17, 2024

A Deeper Dive: Robbie Earl, co-founder of MrBeast Burger operator Virtual Dining Concepts, joins the podcast to discuss the digital-only brands.

Emerging Brands

MrBeast Burger owner Virtual Dining Concepts acquires Man Vs Fries

By Joe Guszkowski on Mar. 18, 2024

The fry-centric virtual restaurant brand has nearly tripled in size since the acquisition thanks to partnerships with Mexican chains such as On the Border and Monterey’s Little Mexico.

Emerging Brands

C3 CEO Sam Nazarian acquires Kitchen United's ghost kitchens

By Joe Guszkowski on Mar. 14, 2024

The properties will become part of a new digital restaurant company called Everybody Eats that will include C3 and Nextbite.

Technology

The owner of MrBeast Burger launches a TikTok concept

By Joe Guszkowski on Feb. 09, 2024

Creators’ Kitchen as Seen on TikTok will offer dishes that go viral on the app, like baked feta pasta. It is Virtual Dining Concepts’ second attempt at a TikTok-themed brand.

Operations

How Gregg Majewski plans to change the reputation of virtual restaurant brands

By Lisa Jennings on Jan. 18, 2024

His portfolio company Craveworthy Brands is rolling out a new model to bring virtual brand revenue to its brick-and-mortar family of restaurants.

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