social media

Food

Viral food trends are increasingly landing on restaurant menus, Yelp data reveals

The 2024 State of the Industry Report also shows growth in dessert concepts and popups. And croissants continue to morph.

Marketing

For fast-casual chains, TikTok creates both love and headaches

The social media platform demonstrated its power in more ways than one this week, giving unexpected publicity to Cava's "love button" while putting Chipotle on the defensive.

Once the domain of newspapers and magazines, restaurant criticism has spread to social media, where both reviewers and reviewees have the potential to become viral superstars.

Chefs admit they often look to TikTok for inspiration, and a number of viral ideas have already shown up on their menus. Others may be coming through the pipeline.

The chain made headlines with a slew of new menu items, but it was something else that drove discussion online.

Atmosfy and Recs encourage personalized recommendations rather than anonymous star ratings in a direct challenge to review sites like Yelp.

The chain’s Roman Empire menu gathers items from the existing lineup that fans “can’t stop thinking about.”

The local chain prompted a social media firestorm after two police officers were declined restroom access because they were not customers. It wasn't meant to be political, the CEO said, but it soon became political.

With demand for cookies skyrocketing, cookie-focused concepts have been fighting to differentiate themselves in the market.

More than half of users in that generation said they’ve visited a restaurant after seeing it on the app, according to a new survey.

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