Salads and breakfast burritos constitute the menu of this 19-unit Southwestern newcomer, but the big draw may be the convergence of convenience, value and wholesomeness. Salads are priced at $5.74, the burritos sell for $2.99, and drinks are $1. Everything is available through a drive-thru, and the brand promises that all ingredients are natural, from the tortillas to the tofu offered as a salad topping. The narrow focus of the menu promises simplicity: Protein toppings for the salads are limited to chicken, tofu and shrimp.
| Location | Phoenix, AZ |
|---|---|
| 2020 Systemwide Sales ($000,000) | $22* |
| 3-Year Average Sales Change | 27.5% |
| 2020 U.S. Units | 25 |
| 3-Year Average Unit Change | 27.7% |
| 2020 Average Unit Volume ($000) | $955* |
| Buzzworthy Brands Year | 2021 |
*Technomic estimate
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