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Biography

Reyna Estrada

Articles by
Reyna Estrada

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Operations

Steal these operational hacks from college dining, health care and more

From AI as a menu-planning tool to pickling vegetable scraps, these ideas are ready to put into action, courtesy of the Menu Directions conference.

Food

6 surprising plant-based standouts from the Restaurant Show

Reyna Estrada, the resident vegetarian editor on FoodService Director. identifies the meat-free dining trends on the Show floor.

Marketing

Restaurant chains push holiday deals

Marketing Bites: Bar Louie has deals in store for the holidays. Shoney’s is hosting a Christmas Day Feast. And Razzoo’s Cajun Cafe launches drink specials.

Marketing

McDonald's launches Squishmallow Happy Meals

McDonald’s Squishmallow Happy Meal will be available in restaurants nationwide, beginning Dec. 26.

Leadership

SPB Hospitality and Sweetgreen name new executives

Executive Summary: A roundup of high-level hirings and promotions in the restaurant business includes changes for Wingstop.

Marketing

Crumbl enters the world of Wonka with its latest cookie

Marketing Bites: Crumbl launches a “Wonka” themed cookie. TGI Fridays and O’Charley’s focus on value. And Scooter’s Coffee donates to nonprofit Reading is Fundamental.

Leadership

The only woman in the room: How women are opening doors to the restaurant C-suite

Women remain underrepresented in the executive ranks nationwide. But things are improving, especially at restaurant chains. And these CEOs are leading the way.

Marketing

In 2023, nostalgia, loyalty and value took center stage in restaurant marketing

When it came to restaurant marketing this year, operators found success by tapping into childhood memories, boosting loyalty and playing up deals.

Leadership

Walk-On's and Firebirds Wood Fired Grill name new executives

Executive Summary: A roundup of high-level hirings and promotions in the restaurant business includes changes for Red Robin.

Marketing

Pizza Hut is giving away free pizza to delivery drivers

Marketing Bites: Pizza Hut says thank you to delivery drivers, Wingstop launches a card game and Shoney’s celebrates National Free Hot Fudge Cake Day.

Leadership

Big Table Restaurants and Freddy's Frozen Custard & Steakburgers name new executives

Executive Summary: A roundup of high-level job changes in the restaurant business includes a new executive for Thompson Central Park New York.

Marketing

McDonald's brings back Adult Happy Meals

Marketing Bites: McDonald’s has teamed up with Kerwin Frost to launch new limited edition adult happy meals. Dunkin’ and Martha Stewart launch martini glasses. And Kura Sushi introduces a new Bikkura Pon prize collection

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