Financing
Domino's wants you to know that its food is delicious
The pizza giant believes it has good products. It just needs to do a better job of telling customers about it. The company is also promising a lot more menu innovation.
Financing
McDonald's value perception problem is with its lighter users
The Bottom Line: The fast-food giant took the extraordinary step of publicizing average prices this week. It was speaking to its less-frequent customers, who are a lot less likely to say the chain is a good value.