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Financing

Domino's wants you to know that its food is delicious

The pizza giant believes it has good products. It just needs to do a better job of telling customers about it. The company is also promising a lot more menu innovation.

Financing

McDonald's value perception problem is with its lighter users

The Bottom Line: The fast-food giant took the extraordinary step of publicizing average prices this week. It was speaking to its less-frequent customers, who are a lot less likely to say the chain is a good value.

Seeking to combat what it calls "inaccurate" information, the company issued a rare comment featuring the average cost of a Big Mac and other menu items. And no, prices have not doubled since 2019.

Nearly 80% of Americans now view fast food as a “luxury” as rising restaurant menu prices force most of them to cut back on dining out.

McDonald’s drive-thru beverage concept, which continues to expand in Dallas and San Antonio, now has its own mobile app.

The Bottom Line: Big Mac prices, corporate views on Israel-Palestine and even store closures have been subject to misinformation and outright lies. Blame the presidential election.

The giant food distributor Sysco said the consumer environment has been tougher on restaurants than expected this year due to higher menu prices.

The fast-food burger chain reconfigured its leadership team again, bringing back the U.S. president position 17 months after it was eliminated. E.J. Wunsch was named president of international.

The multibrand franchisee, which also operates Pizza Hut, Burger King, Dunkin’ and Taco Bell, acquired the locations in the central and Southeast U.S.

The Bottom Line: Giving customers meal options they can afford will be key to generating traffic this year. But make sure those offers can generate a profit.

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