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prices

Food

Matchbox lowers menu prices to get back to the concept's roots

 By Patricia Cobe on Apr. 08, 2024

A value proposition is core to this metro Washington, D.C.-based casual-dining concept, and the new menu builds guest volume with affordable, chef-inspired food.

Financing

California throws a wrench into restaurants' value strategies

 By Jonathan Maze on Apr. 01, 2024

The Bottom Line: The restaurant industry has a traffic problem and consumers are fretting about prices. But the $20 fast-food wage in California makes it difficult to market any kind of value.

Financing

Big Macs aren't McDonald's real inflation story. Instead, look to the Cheeseburger

By Jonathan Maze on Mar. 29, 2024

While the focus on restaurant menu price inflation has centered on premium items like the Big Mac, it’s in the smaller items, with fewer deals available, where prices have increased most.

Marketing

The industry is abuzz about dynamic pricing. Maybe it forgot these examples

By Peter Romeo on Mar. 19, 2024

Restaurant Rewind: Adjusting prices to shifts in demand is older than fire. Here are a few examples that shouldn't be forgotten.

Financing

Is Chili's cheaper than McDonald's? It's complicated

By Jonathan Maze on Mar. 18, 2024

Fast-food price increases have made price points between the two brands closer than ever. But there is a better comparison for the casual-dining restaurant chain.

Financing

Here's where restaurant menu prices are increasing the most

By Jonathan Maze on Mar. 13, 2024

Average price increases rose 4% over the past year, according to Technomic. But restaurants raised prices more for proteins and less for sides and alcohol. And cold coffee beverage prices took off.

Financing

Restaurant menu price inflation eased last month

By Jonathan Maze on Mar. 12, 2024

Prices at fast-food and casual-dining restaurants slowed as costs eased and concern mounted about slow industry traffic.

Financing

How can brands win back lower-income consumers?

By Jonathan Maze on Mar. 11, 2024

The Bottom Line: People making $50,000 or less have cut back on dining as prices have soared. But that group remains an important source of industry traffic.

Financing

Wendy's now says it will not raise prices during busier periods

By Jonathan Maze on Feb. 28, 2024

The fast-food burger chain walked back statements that it would test “dynamic pricing,” saying that digital menu boards would enable discounts during low-traffic parts of the day.

Financing

Reaction to Wendy's dynamic pricing test reveals its risks

By Jonathan Maze on Feb. 27, 2024

The Bottom Line: The burger chain mentioned last week that it would test the pricing strategy sometime next year. Consumers frustrated with prices reacted swiftly.

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