This concept is to the doughnut market what Mellow Mushroom is to casual dining: a hippie-themed alternative to the straightlaced options that abound. It started as a lark, a confluence of a hockey tournament needing refreshments, an acquaintance finding himself with an unfamiliar gizmo that turned out to be a doughnut maker, and an entrepreneur having a few square feet of unused garage space. The stroke of luck was an equipment misassembly that limited production to mini treats. Picture a Dunkin' Munchkin with a fancy topping. The founders discovered that customers preferred the smaller size, in large part because it facilitated sharing. The brand is now in 14 states.
| Location | Canal Fulton, OH |
|---|---|
| 2020 Systemwide Sales ($000,000) | $9* |
| 3-Year Average Sales Change | 29.3% |
| 2020 U.S. Units | 37 |
| 3-Year Average Unit Change | 27.1% |
| 2020 Average Unit Volume ($000) | $280* |
| Buzzworthy Brands Year | 2021 |
*Technomic estimate
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