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Marketing

Restaurant marketing ideas and trends

Marketing

What makes a restaurant loyalty program stick?

 By Joe Guszkowski on Apr. 12, 2024

We tried a bunch of loyalty programs—and talked to a few experts—to find out what works and what doesn’t in the growing field of loyalty.

Marketing

David Chang and the case of the chili crunch trademark

 By Heather Lalley on Apr. 10, 2024

Marketing Bites: The celebrity chef is getting some less-than-positive press this week. Plus, Chipotle burritos don the green jacket and Wow Bao’s metaverse debut.

Marketing

How Chipotle is helping gamers get more Eddy Gordo on Tekken 8

By Lisa Jennings on Apr. 08, 2024

Chipotle knows its customers love gaming. The chain has a new partnership with Tekken 8, the latest version of the hugely popular fighting game franchise, which will be the title game in the Chipotle Challenger Series this year.

Marketing

KFC is making a bet on value

By Jonathan Maze on Apr. 08, 2024

The chicken chain introduced a new line of bundled meal options from $4.99 to $20, but not everything has a consistent price point nationwide, a nod to fast-food restaurants' complex relationship with value.

Marketing

Jersey Mike's annual Month of Giving generates $25M for charities

By Peter Romeo on Apr. 03, 2024

The record intake in March surpassed the sub sandwich chain's previous high mark by 19%.

Marketing

Shake Shack wants a spring in its step

By Heather Lalley on Apr. 03, 2024

Marketing Bites: The burger chain is counting down to warmer weather, restaurants look to soften the Tax Day blow and Cava turns to TikTok for menu inspiration.

Marketing

James Beard Award finalist list shines spotlight on big- and small-town independents

By Patricia Cobe and Lisa Jennings on Apr. 03, 2024

Winners of the James Beard Foundation restaurant and chef awards will be named on June 10. Ruth Reichl was honored with the Lifetime Achievement Award and The LEE Initiative was named Humanitarian of the Year.

Marketing

Papa Johns just introduced a major new marketing platform

By Jonathan Maze on Apr. 02, 2024

The pizza delivery chain is building on its “Better Ingredients, Better Pizza” with a new marketing slogan, “Better Get You Some," along with a campaign featuring Big Boi.

Marketing

Beware the menu fools of April

By Heather Lalley on Mar. 27, 2024

Marketing Bites: April Fools’ Day is nigh, and nary a restaurant chain marketer can be trusted.

Marketing

6 major restaurant marketing flops

By Jonathan Maze on Mar. 26, 2024

Marketing is vital for restaurant chains. But when a key strategy fails, the result can sometimes spell disaster. Here are six ideas over the past decade that failed.

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