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Marketing

Restaurant marketing ideas and trends

Marketing

Riblets return to Applebee's menus

 By Peter Romeo on Jan. 02, 2018

But only on a limited scale—for right now.

Marketing

This week’s 4 head-spinning moments: Stats that stun

 By Peter Romeo on Mar. 29, 2018

A flurry of new research shows how consumer issues are challenging the industry—and Chipotle in particular.

Marketing

How ‘The Founder’ could affect McDonald’s

By Darren Tristano on Jan. 31, 2017

Moviegoers get a look at Ray Kroc's legendary enterprise behind the rise of McDonald's.

Marketing

How Culver’s handles social media

By Patricia Cobe on Apr. 11, 2011

Culver’s, famous for its Butter Burgers and frozen custard, is heavily franchised—only nine of its 427 stores are company-owned. But to keep messaging consistent and response time short, Culver’s centralizes its social media efforts, monitoring Twitter and Facebook from its home base 24/7. Tweets and posts fall on the agile fingers of the internal marketing team with help from an outside agency.

Marketing

New reasons for—and against—Instagram marketing

By Kelly Killian on Aug. 06, 2014

Instagram is proving to be the social-media platform to watch and learn from thanks to new stats and a backlash against McDonald's sponsored posts.

Marketing

Social media watch: Trick or treat—which was it for chains this Halloween?

By Kelsey Squire on Nov. 02, 2015

Brands hoped a little buzz would convince consumers to put down the candy and pick up a restaurant meal.

Marketing

Restaurants lure diners with Trump-themed LTOs

By Benita Gingerella on Sep. 07, 2016

A variety of Donald Trump-inspired items have been used to draw customer dollars this election season. 

Marketing

Social media becomes No. 1 form of restaurant marketing

By Peter Romeo on Jul. 31, 2017

On a global basis, that channel is also viewed as the most effective tool for boosting business, according to new research.

Marketing

This week's restaurant nightmares: Rats, liars and Gordon Ramsay

By Peter Romeo on Oct. 11, 2017

Shake Shack's reputation might have been nibbled by rats, and that wasn't the only example of recent bad publicity for restaurateurs.

Marketing

This time, a woman will play Colonel Sanders

By Peter Romeo on Jan. 25, 2018

KFC is changing spokespersons again for the rollout of its new Smoky Mountain BBQ. This time, the founder's whites will be worn by a country music star.

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