Marketing

Restaurant marketing ideas and trends

Never mind Endless Shrimp. How about all the booze you can hold?

By Peter Romeo on May 23, 2024

Restaurant Rewind: There was a time 50 years or so ago when the big come-on for a flurry of new restaurant chains was the promise of unlimited beer and wine. What could go wrong?

Marketing

BurgerFi hopes customers give a cluck about its new name

By Heather Lalley on May 22, 2024

Marketing Bites: The struggling fast-casual burger chain, looking to goose sales with a new platform, said it is changing its name to ChickenFi. It's a marketing gambit that's been tried before.

Marketing

Buffalo Wild Wings tempts fate with all-you-can-eat wings deal

By Joe Guszkowski on May 17, 2024

The casual-dining chain is taking a cue from none other than Red Lobster by offering bottomless wings for $20. “What can go wrong?” it said.

Marketing

McDonald’s goes ‘grandmacore’ with its new Grandma McFlurry

By Heather Lalley on May 16, 2024

The limited-time treat celebrates the memories made with grandma at the chain’s restaurants, the burger giant said.

Marketing

Restaurants: Don’t let your marketing stunt land you in the doghouse

By Heather Lalley on May 15, 2024

Marketing Bites: How a hot dog chain’s Bluey promo went awry. Plus: Zaxby’s partners with MrBeast and Popeyes jabs Chick-fil-A.

Marketing

New York restaurants take aim at reservations pirates

By Peter Romeo on May 14, 2024

The state's restaurant association has joined forces with lawmakers in hopes of preventing third parties from scarfing up reservations and reselling them, with none of the proceeds going to the restaurants.

Marketing

How Chick-fil-A’s social media loss became El Pollo Loco’s gain

By Heather Lalley on May 08, 2024

Marketing Bites: When one chicken chain told influencer Miri the Siren she could no longer make videos, she found several others who are relishing the engagement her content brings.

Marketing