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Marketing

Never mind Endless Shrimp. How about all the booze you can hold?

 By Peter Romeo on May 23, 2024

Restaurant Rewind: There was a time 50 years or so ago when the big come-on for a flurry of new restaurant chains was the promise of unlimited beer and wine. What could go wrong?

Marketing

BurgerFi hopes customers give a cluck about its new name

 By Heather Lalley on May 22, 2024

Marketing Bites: The struggling fast-casual burger chain, looking to goose sales with a new platform, said it is changing its name to ChickenFi. It's a marketing gambit that's been tried before.

Marketing

Buffalo Wild Wings tempts fate with all-you-can-eat wings deal

By Joe Guszkowski on May 17, 2024

The casual-dining chain is taking a cue from none other than Red Lobster by offering bottomless wings for $20. “What can go wrong?” it said.

Operations

Even Keith Lee agrees Chipotle has a portion-size problem

By Lisa Jennings on May 16, 2024

Rants about Chipotle's portion shrinkage are viral on TikTok, but the fast-casual chain insists nothing has changed and guests can just ask for more.

Marketing

McDonald’s goes ‘grandmacore’ with its new Grandma McFlurry

By Heather Lalley on May 16, 2024

The limited-time treat celebrates the memories made with grandma at the chain’s restaurants, the burger giant said.

Marketing

New York restaurants take aim at reservations pirates

By Peter Romeo on May 14, 2024

The state's restaurant association has joined forces with lawmakers in hopes of preventing third parties from scarfing up reservations and reselling them, with none of the proceeds going to the restaurants.

Technology

McDonald's is making a massive investment in digital marketing

By Jonathan Maze on May 09, 2024

The fast-food giant is shifting spending to digital marketing and plans to invest “hundreds of millions” into digital innovation, including new ordering channels, personalization and loyalty.

Marketing

How Chick-fil-A’s social media loss became El Pollo Loco’s gain

By Heather Lalley on May 08, 2024

Marketing Bites: When one chicken chain told influencer Miri the Siren she could no longer make videos, she found several others who are relishing the engagement her content brings.

Operations

Friendly's is opening restaurants again

By Peter Romeo on May 08, 2024

The 89-year-old family-dining chain has unveiled a new store in Orlando that gives a liberal nod to the brand's past while incorporating new touches like a bakery.

Financing

Applebee's bets more discounts will reverse sales declines

By Joe Guszkowski on May 08, 2024

The casual-dining chain lost business from lower-income guests but believes promotions like $1 margaritas will bring them back.

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