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marketing

Marketing

All-you-can-eat wings deliver traffic spike for Buffalo Wild Wings

 By Joe Guszkowski on Jun. 06, 2024

Visits jumped by as much as 74% on days the promotion ran last month, according to data from Placer.ai.

Marketing

Restaurants are putting some dollars behind their Pride Month rainbows

 By Heather Lalley on Jun. 05, 2024

Marketing Bites: Restaurant operators big and small seem to be realizing that “rainbow washing” doesn’t mean much if it’s not backed up by donations.

Marketing

For Top 500 family-dining chains, it's back to the future

By Peter Romeo on Jun. 04, 2024

The segment's old guard is striving to amp up its traditional strength of providing value, but with more relevant and higher-quality menu options.

Financing

Social media giveth and social media taketh away

By Jonathan Maze on Jun. 04, 2024

The Bottom Line: McDonald’s, Starbucks and Chipotle, chains that have historically benefitted from social media love, are learning the hard way that it can have the opposite effect. Brands should take heed.

Marketing

Where are Simone Biles fans going to eat this Olympics?

By Peter Romeo on Jun. 03, 2024

Reality Check: Restaurants will be competing for attention this year with the Summer Games and political advertising. It could be a test of whether digital marketing, and loyalty programs in particular, can deliver on their promise.

Marketing

Arby's bundles burgers and golf for Father's Day promotion

By Patricia Cobe on Jun. 03, 2024

The fast-food chain continues to push branded merch tie-ins to lure consumers.

Marketing

Landmark Mississippi restaurant admits it sold mislabeled fish

By Peter Romeo on May 31, 2024

Biloxi's Mary Mahoney's pleaded guilty to selling more than 29 tons of imported junk fish as premium local species.

Marketing

For fast-casual chains, TikTok creates both love and headaches

By Lisa Jennings on May 30, 2024

The social media platform demonstrated its power in more ways than one this week, giving unexpected publicity to Cava's "love button" while putting Chipotle on the defensive.

Marketing

Here's why restaurant chains are selling one another's products

By Peter Romeo on May 30, 2024

Restaurant Rewind: The lines between segments aren't the only traditional boundaries that are being smudged in today's competitive environment. Contrary to the old rules, concepts are tapping the drawing power of competitors for share of stomach.

Marketing

When a supply chain ‘shortage’ becomes a marketing boon

By Heather Lalley on May 29, 2024

Marketing Bites: Subway is the latest example of a restaurant chain capitalizing on real or inflated supply issues to boost sales.

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