BrandInsight
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IFMA

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Leadership

Exclusive interview: Chris Tomasso of First Watch reflects on winning IFMA's 2024 Gold Plate Award

Exclusive interview with Chris Tomasso, First Watch's CEO, discussing his 2024 IFMA Gold Plate Award and leadership strategies. Learn about the company’s unique daytime dining model, emphasis on fresh ingredients, and approach to seasonal menus. Discover how First Watch aligns with health and wellness trends while maintaining a strong customer experience through technology.

Operations

How restaurants can make margin improvements that improve the bottom line

Boost margins without alienating customers. IFMA's Restaurant Margin Optimization Model offers insights from industry leaders on menu engineering, supply chain efficiencies, and marketing tactics.