How did Wingstop fix its cost problem?
This week’s episode of the Restaurant Business podcast A Deeper Dive features Michael Skipworth, the chicken chain's CEO.
Wingstop is hitting on all cylinders right now, thanks to the popularity of chicken wings and takeout but also because of its new line of chicken sandwiches, which have helped lure new customers in during different times of day.
But it has also helped the chain with food costs. Chicken wings are the most volatile commodity, certainly among proteins. One year they could hit record prices and the next year they come down considerably. It has given plenty of executives massive headaches trying to deal with them.
But Wingstop’s move into boneless options, like the chicken sandwich, has helped change things. Skipworth talks all about it.
He also discusses technology, delivery and Wingstop’s plan to build its own tech stack and reach its goal of 100% digital transactions.
We’re talking chicken on A Deeper Dive, so please check it out.
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