coffee

Financing

For Starbucks, 2 years of change hasn't yielded promised results

The Bottom Line: The coffee shop giant’s sales struggles worsened earlier this year, despite a flurry of efforts to improve operations and employee satisfaction.

Financing

Starbucks sales and traffic took a big hit last quarter

The Seattle-based coffee shop giant said that its performance in its second quarter “did not meet our expectations” amid a “highly challenged environment.” The news sent its stock plunging.

The Seattle-based coffee shop chain, which now gets most of its beverage sales from cold coffee, is introducing new, more sustainable cups that cut plastic by up to 20%.

Thanks to a sign-up process that is baked into its operations, 92% of transactions at the fast-growing drive-thru coffee chain come from known guests.

The coffee shop giant named Michael Conway CEO of North America while CMO Brady Brewer takes the helm at Starbucks International.

The subscription drinks program that was $11.99 per month is now $14.99 per month, a 25% increase.

The coffee shop chain told customers late last week that it would end its Starbucks Odyssey NFT virtual restaurant loyalty program experiment "to prepare for what comes next."

The coffee shop chain, which added some 3,000 locations worldwide last year, is now the second-most prolific restaurant chain in the world.

Labor activists argue that the company’s union stance has been bad for its brand and warrants new board members. The coffee shop chain is pushing back hard.

New and remodeled shops will follow new guidelines to make them more accessible for customers and workers. The first such location opened Friday in Washington, D.C.

  • Page 2