coffee

Beverage

Starbucks jumps on the energy drink bandwagon

The Seattle-based coffee shop chain, eager to reverse a sales decline, this week introduced a line of energy drinks, hoping to lure more younger customers to its restaurants.

Financing

Starbucks' value offer is a bad idea

The Bottom Line: It’s not entirely clear that price is the reason Starbucks is losing traffic. If it isn’t, the company’s new value offer could backfire.

The coffee shop chain is joining a growing number of fast-food restaurant chains pushing bundled deals to get customers to come in more often.

The coffee shop chain in July plans to open its app to everybody, not just Starbucks Rewards members. But it is already promoting its value there as it works to rebuild sales from occasional customers.

In an increasingly complex and expensive labor market, automated coffee solutions can significantly enhance margins for coffee operators. For most Americans, coffee is a part of their life. In fact, a...

A Deeper Dive: Here is the transcript for the May 29 podcast with the chief executive of the drive-thru coffee chain, who talks real estate, boba and other topics.

The brand’s newest location in New York City’s Soho neighborhood showcases a rotating menu, beverages in test and an enhanced customer experience.

Same-store sales increased 10% in the company’s first quarter as boba, protein coffee and more awareness drove traffic to its shops.

The Bottom Line: The coffee shop chain lost momentum quickly in November. That was too fast to be explained by consumer reaction over the prices of its beverages.

The former CEO of the coffee shop giant, who handpicked the current chief executive, said the company’s problems “begin at home.” And he urged the chain to overhaul its mobile ordering platform.

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