Beverage
Starbucks jumps on the energy drink bandwagon
The Seattle-based coffee shop chain, eager to reverse a sales decline, this week introduced a line of energy drinks, hoping to lure more younger customers to its restaurants.
Financing
Starbucks' value offer is a bad idea
The Bottom Line: It’s not entirely clear that price is the reason Starbucks is losing traffic. If it isn’t, the company’s new value offer could backfire.