Born in the heart of Bruce Springsteen country, this burrito specialist is the East Coast's answer to Texas' cheeky upstarts like Torchy's and Fuzzy's. It, too, features an array of Tex-Mex standards that any Taco Bell regular would recognize, but with twists that pack some intrigue. The beef ingredient for tacos and burritos is Hibachi Steak, and other protein options include Sriracha Pork and General Tso's chicken. It aims for the skateboard crowd that may flock to the Bell, along with the surfboard jockeys who made Wahoo's a cult favorite. But it lacks those concepts' array of alcoholic beverages.
| Location | Wall, NJ |
|---|---|
| 2020 Systemwide Sales ($000,000) | $23* |
| 3-Year Average Sales Change | 27.9% |
| 2020 U.S. Units | 43 |
| 3-Year Average Unit Change | 33.7% |
| 2020 Average Unit Volume ($000) | $620* |
| Buzzworthy Brands Year | 2021 |
*Technomic estimate
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